Keynote: The Power of Imagination
Richard will show you how you can apply the power of your imagination to better understand your audience and create more powerful user experiences
Richard Caddick has been working on digital projects since 1995. In 2004 he and Giles Colborne set up cxpartners with the aim of creating a tangible difference to client projects and their customers' lives through the use of user centred design techniques. Richard has worked on projects for the likes of eBay, Expedia, Jaguar Cars and The Cooperative Bank. Richard wrote Communicating The User Experience with Steve Cablein 2011.
Keynote: Better product definition with Lean UX and Design Thinking
Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.
Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O'Reilly book (2012), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com).
The focus of the event is on sharing experiences, techniques and advice to make everyone more effective in their daily lives.
There's also plenty of time scheduled outside the conference programme to meet others and chat about your common challenges and opportunities.
Photo Credit: Francis Rowland
A high value, low cost event delivering honest learning you can use immediately.
Sessions at UX Cambridge offer practical training that is directly related to your work.
"Great people, great discussion and a valuable impact on my work."
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